Promoting Special Events How to capitalise on Singles’ Day for tour operators Website Experience UX – The Difference Between UX and UI Design For the most part, the average tour operator is not a tech-savvy genius who is adept at designing websites and implementing the latest online… Website Experience Is your website mobile or tablet responsive? Just a few years ago, mobile and tablet responsive website design was considered a new and innovative luxury in the tour and activity industry…. Marketing Materials Master Class Chapter 1: Your Website. The Power of Style. Dress to Impress. Marketing Materials Master Class Chapter 2.5: Google Adwords Checklist. How tour operators can leverage Google Adwords. *The Google Adwords Checklist is available for download at the end of this article. Why Advertise? The Forest of Knives may be one of… Marketing Materials Master Class Chapter 7: Marketplace. An additional place to sell. In 2019, YouTuber Josh Pieters launched his sensational restaurant, the Italian Stallion on Deliveroo. Orders flew through the door as hungry customers eagerly waited… Sustainability How to Attract Sustainable Travelers Sustainable travelers are ready to explore, and they aren’t afraid to spend the money necessary in order to travel responsibly. According to The Caterer, ethical… Sustainability Why Sustainable Travel Matters to Tour Operators Traveling is a favorite pastime for people of all ages. From families who want to introduce their young children to the rest of the… Markets & Segments 10 things businesses should consider when trying to attract European customers People have always tried to attract European travelers. This is because European travelers have long been considered a desirable market segment for tour and…
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