Resources / Sales and Marketing / Marketing / Markets & Segments Markets & Segments Get the latest industry knowledge and best practices on marketing demographics and segmentation, tailored specifically for tour operators.
Markets & Segments How the severe weather in Europe is impacting tourism Europe, known for its picturesque landscapes, historic cities, and vibrant cultures, has long been a top destination for tourists worldwide. With its diverse blend… Markets & Segments Attracting the Chinese traveler: seizing opportunities in a global landscape The global tourism industry experienced a severe setback due to strict travel restrictions, resulting in a significant decline in international tourist arrivals and revenue… Markets & Segments European tourism trends that are taking shape and shifting the industry After nearly three years after the onset of the global travel restrictions and after years of navigating through local guidelines, regulations, and mandates, the… Markets & Segments Outlook for the U.S. tourism industry in 2023 Similar to many other countries around the world, the U.S. travel industry came to a screeching halt with the onset of the COVID-19 pandemic…. Markets & Segments Nordic Traveller Report: Tourism Recovery Expected in 2023 In 2020, it felt like the world spun out of control into a complete free fall. Nowhere was that more evident than in the… Markets & Segments 5 ways tour and activity operators can make the most of the 2023 FIFA Women’s World Cup The 2023 FIFA Women’s World Cup will take place across Australia and New Zealand from 20 July to 20 August. With events spanning across… Markets & Segments With Canada’s tourism reopening, what can Canadian tour operators expect? The past few years have definitely been tough for Canadian tourism. Strict virus protocols have made it hard for international travelers to visit the… Markets & Segments How to increase bookings in a gloomy UK economy The forecast for the UK economy has been dismal for a while now, and consumers have been bracing for the difficulty ahead. The anticipated… Markets & Segments How WorldPride 2023 will boost tourism levels in Australia & New Zealand The LGBTQ+ community is finally being noticed in big ways. Not only are there Pride events scheduled globally, but major corporations are beginning to… Markets & Segments 35+ creative travels and tour ideas for your tourism business Updated August 2023 – Are you weary of the monotonous 9 to 5 routine or feeling confined to your desk on a glorious day?… Markets & Segments How tour operators can prepare for the Trans-Tasman (Australia- New Zealand) travel bubble Markets & Segments How tour operators can prepare for ‘Vaccine Holidays’ Across the world, several COVID-19 vaccines are being distributed to ready and willing adults. These vaccines are the light that many have been waiting… Markets & Segments 10 things businesses should consider when trying to attract European customers People have always tried to attract European travelers. This is because European travelers have long been considered a desirable market segment for tour and… Markets & Segments Target segment: Gen X The members of Generation X are between the ages of 35 and 50. They are in the midst of solid, stable stage of life… Markets & Segments Tourism marketing to baby boomers Due to their sheer number alone, Baby Boomers have long influenced the way that we live, work and play. These days, most boomers are… Markets & Segments Tourism marketing to millennials Millennials came of age in the midst of the digital revolution, and therefore, they have grown into adults who are strictly online content consumers…. Markets & Segments Travel Segment: Baby Boomers Baby Boomers have been influencing our way of life since they began arriving en masse at the end of World War II. The people… Markets & Segments 5 ways to attract tourists to your tour or experience business There’s no such thing as too many customers at a tour and activity company. Regardless of whether you offer guided hikes through the U.S…. Markets & Segments 8 ways to attract tourists to a city or country As a tour operator, you’re always on the lookout for opportunities to generate more bookings – it’s your main mission. When you have an… Markets & Segments How to attract tourists to your business in 8 steps Updated November 2021 – Let’s face it. People love to travel, and when they do, they spend money. With the advancement of online resources… Markets & Segments 5 Things Tour Operators Should Know When Marketing to Chinese Tourists China is one of the largest, most lucrative outbound traveler markets, and tour and activity operators would be wise to market their products to… Markets & Segments Baby boomer travel trends: an in-depth look Updated March 2023 – Baby Boomers are one of the most talked about generations in modern times, but what exactly are their travel habits?… Markets & Segments Generation X travel trends: A look into generational travel behaviors Updated December 2021 – As young adults seek to explore lesser-known locales and enjoy authentic experiences, generation X travel trends include mostly opting to… Markets & Segments Millennials: An In-depth Look into the Travel Segment [Infographic] Millennials have quickly become one of the most powerful forces in the travel industry. This generation, which includes adults between the ages of 24… Markets & Segments Generation Z: An In-depth look into the travel segment [Infographic] The word Millennial has become a buzz-word in just about every industry, and the travel industry is no exception. But while tour and activity… Markets & Segments 6 tips on how to improve tourism in a country Updated February 2022 – The travel, tourism, and experiences industry is an industry that can only flourish if it bands together. While you may… Markets & Segments The Rise of the Indian Travelers: Why Should You Care? Travel industry businesses, including tour and activity companies, are constantly buzzing with news of the latest and greatest market segment to target. In recent… Markets & Segments How To Deliver Quality Service and Provide Top-Notch Experience to the Indian Traveler This article has been extracted from ‘Get India Ready’ ebook, made in collaboration with Tourism Australia. To download the whole ebook, click here. … Markets & Segments An Analysis of the Target Customers: India Traveler Profiled This article has been extracted from ‘Get India Ready’ ebook, made in collaboration with Tourism Australia. In part 2 of the 3-chapter series of… Markets & Segments Webinars The 5 types of people who visit your tour website and how to sell to them There’s no point in having a beautiful website if it doesn’t speak to your audience. But, do you know them inside and out? Who… Markets & Segments Know the Market: Baby Boomers As Baby Boomers begin their golden retirement years, many are heading out to new destinations in order to explore the world. Your tour and… Markets & Segments Introduction to China outbound market This article has been extracted from ‘Get China Ready’ ebook. In part 1 of the 4-part series of ‘Get China Ready’, valuable expertise will… Markets & Segments 5 Interesting Strategies Being Used to Attract Chinese Travellers We previously talked about how Chinese travellers have been crowned the world’s biggest tourism spenders, as the UNTWO reported that Chinese travellers spent a…
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