Marketing Channels How to get more email opt-ins and promote your business A guest blog by Authority Hacker It’s been well-documented over the years that the ROI on email marketing can be $30, sometimes even more,… Marketing Channels 5 strategies to increase email opt-ins and repeat bookings A guest blog by Axelle Dervaux 65% of revenue in the global travel and tourism market came from online sales channels in 2020. In… Digital Ads 6 ways to optimize your Google Ads local campaigns Updated December 2022 – There’s no doubt that Google is one of the most popular search engines used by billions every day. It’s definitely… Facebook Marketing Four Facebook Advertising tools to help you run more effective Facebook Ads Facebook Ads. You’ve seen it, you’ve heard about it and most likely, you’ve done it. Facebook Ads are the cornerstone of almost every digital… Search Engine Marketing Local SEO for tour operators: 4 actionable steps What is SEO? For those who are still wondering, SEO stands for Search Engine Optimization. It’s the process of optimizing your web presence so… Instagram Marketing Instagram for tours and activities operators. Leveraging the image Goliath. Instagram has quickly eclipsed many of the original social networks and has become one of the most powerful players in the social game. Users… Marketing Materials Master Class Chapter 2: Advertising. The Power of Asking. In 2014, Ohio local Zack Danger Brown ran a Kickstarter campaign that raised a whopping 55 THOUSAND DOLLARS For… A Potato Salad. Someone actually… Marketing Materials Master Class Chapter 2.5: Google Adwords Checklist. How tour operators can leverage Google Adwords. *The Google Adwords Checklist is available for download at the end of this article. Why Advertise? The Forest of Knives may be one of… Marketing Materials Master Class Chapter 3: Social Media. The Power of Social Proof. In 2018, tens of thousands of people stormed the streets of New York City, all for the chance to grab themselves a photo with… Master Class Search Engine Marketing Chapter 5: SEO. Become Discoverable. Rezdy & General Assembly – ‘SEO for Beginners’ Recently we hosted and recorded a webinar with General Assembly for a foundational education on… Master Class Search Engine Marketing Chapter 5.5: Black Hat SEO & how BMW was removed from Google What is black hat SEO? It’s cheating. Well, actually black Hat SEO is the practice of using techniques against SEO guidelines to rank higher… Marketing Materials Master Class Chapter 6: Content: How to talk to anyone. In 2007, a company made waves across the internet, consistently pumping out videos that went viral. Each video hit tens of millions of views…. Marketing Materials Master Class Chapter 6.5: How to attract tourists with effective story-telling Do you remember the last advertisement you saw? What about the last description of a product you like. More than likely you don’t, because… Markets & Segments 10 things businesses should consider when trying to attract European customers People have always tried to attract European travelers. This is because European travelers have long been considered a desirable market segment for tour and… Customer Feedback 5 Ways to Get More Customer Reviews & Grow Your Business A lot of time and resources are invested into developing your own digital content. From social posts to an engaging, interactive website, you need… Markets & Segments Target segment: Gen X The members of Generation X are between the ages of 35 and 50. They are in the midst of solid, stable stage of life… Markets & Segments Tourism marketing to baby boomers Due to their sheer number alone, Baby Boomers have long influenced the way that we live, work and play. These days, most boomers are… Markets & Segments Tourism marketing to millennials Millennials came of age in the midst of the digital revolution, and therefore, they have grown into adults who are strictly online content consumers…. Markets & Segments Travel Segment: Baby Boomers Baby Boomers have been influencing our way of life since they began arriving en masse at the end of World War II. The people… Marketing Basics 11 creative tourism marketing ideas Updated June 2022 – Since most tour and activity companies are located in vacation destinations, the market can quickly become crowded. It can be… Markets & Segments 5 ways to attract tourists to your tour or experience business There’s no such thing as too many customers at a tour and activity company. Regardless of whether you offer guided hikes through the U.S…. Company updates Rezdy pairs with TOMIS in game-changing digital marketing intelligence integration for its customers Rezdy pairs with TOMIS in game-changing digital marketing intelligence integration for its customers Rezdy Pty Ltd. The world’s leading independent booking and distribution platform… Search Engine Marketing Building an SEO strategy to increase sales conversion Building an SEO strategy to increase sales conversion No matter whether you’re trying to drive tour bookings or wanting to learn how to grow… Instagram Marketing How to create Instagram campaigns for your tour, activity or attraction In the last several years, Instagram has taken the social media world by storm. It quickly catapulted to one of the most-loved social networks… Marketing Channels Social influencers and tourism Social influencers and tourism Humans are innately trusting of other humans. No wonder word-of-mouth has been one of the most powerful marketing tools for… Facebook Marketing What are lookalike audiences in Facebook and how can you use them? For years, brands had to build their follower base on Facebook simply through word of mouth and social sharing. Most followers were accrued simply… Facebook Marketing Facebook Messenger marketing for tourism Facebook Messenger took the concept of direct messaging an individual and created a social platform that is becoming more relied upon each and every…
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